In September 1989 Christian Geistörfer founds the PRODRIVE Marketing Services GmbH in Munich. Three main points in relation to the automobile are central:
Road safety, racing simulations and events
The initial clients are leading car manufacturers BMW and Mercedes Benz. The area of events developed disproportionaly and was spun-off as PRODRIVE Event Marketing GmbH in 1992. Golf tournaments for companies and professionals became its main activity over the following years.
In 1998 the P&W Sponsor Consulting is founded as a joint venture with the Warsteiner Brewery.
In 2004 the concentration shifts towards the core competence of road safety and trainings around the automobile. A historic airport-hanger in Berlin / Werneuchen becomes the new headquarter of the company. The landing strip is used as training ground.